Visit Victoria has appointed Saatchi & Saatchi Melbourne as its lead creative and strategy agency, following a competitive process.
The Saatchi & Saatchi tender demonstrated the agency’s strengths in integrated marketing, digital and data, shown through its proposition to deliver "impossible outcomes through the alchemy of creativity, intelligence and technology".
“Victoria has an abundant array of incredible events and experiences," Visit Victoria CEO Peter Bingeman says,
"For each of these, there is a unique story to tell and we look forward to partnering with Saatchi & Saatchi to tell these stories to audiences in Victoria, Australia and internationally.”
Saatchi & Saatchi Melbourne managing director Mark Cochrane says the agency was "humbled and thrilled" to work with the iconic tourism brand.
“When we started Saatchi Melbourne four years ago, we had an ambition to not only be connected to the culture of the city and the state, but to hopefully be value additive to it as well," Cochrane says.
Read more at http://www.adnews.com.au/news/visit-victoria-appoints-saatchi-and-saatchi-melbourne-to-creative-account
The Saatchi & Saatchi tender demonstrated the agency’s strengths in integrated marketing, digital and data, shown through its proposition to deliver "impossible outcomes through the alchemy of creativity, intelligence and technology".
“Victoria has an abundant array of incredible events and experiences," Visit Victoria CEO Peter Bingeman says,
"For each of these, there is a unique story to tell and we look forward to partnering with Saatchi & Saatchi to tell these stories to audiences in Victoria, Australia and internationally.”
Saatchi & Saatchi Melbourne managing director Mark Cochrane says the agency was "humbled and thrilled" to work with the iconic tourism brand.
“When we started Saatchi Melbourne four years ago, we had an ambition to not only be connected to the culture of the city and the state, but to hopefully be value additive to it as well," Cochrane says.
Read more at http://www.adnews.com.au/news/visit-victoria-appoints-saatchi-and-saatchi-melbourne-to-creative-account
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